CONTENT CREATOR | PRODUCER | DIRECTOR
CONTENT CREATOR | PRODUCER | DIRECTOR
TOP PERFORMING ADS
TOP PERFORMING ADS
BEAUTY, HAIR & MAKEUP
Necessaire | Unboxing
Air Company | Campaign
Blue Lagoon | Campaign
Vacation Inc. | Unboxing
1.7M
8.7K
880
378
421K
5.3K
318
175
121K
1.9K
143
148
433K
1.2K
230
194
174K
1.1K
192
144
RESULTS
UGC PHOTOGRAPHY
79%
of people say UGC highly impacts their purchasing decisions.
WHY CREATE UGC?
of consumers find user-generated content helpful and believe what existing customers say about the brands rather than promo emails and general brand ads
92%
4x
UGC-based ads get 4x higher click-through rates
AUDIENCE
Maxine Goynes' attention to detail, relationships and mindset effectively influences purchasing behavior while serving people, brands and their missions.
As a Content Creator, Producer and Director, she has worked both in front of and behind the camera to successfully enhance brand strategies.
As a former visual arts and design university recruiter, her skill sets include emotional intelligence, a unique eye and an ability to connect with a consumer to facilitate trusted lifestyle choices.
Storytelling is at the root of everything Maxine builds; content is the vehicle and the evolution of story is the compelling journey.
ABOUT MAXINE GOYNES
BRANDS I'VE WORKED WITH
+ more
CLIENT FEEDBACK
"You were professional, creative and executed beautifully. We felt like you were as intentional with our image as you are with your brand."
"You are selective so people trust you and it's an honor for our brand to be associated with you."
"Maxine helps elevate anything she works on, she’s a storyteller by nature."
"We are so happy that your content helps more customers experience products they now love."
"Hiring a creator who has the knowledge of being in front of AND behind the camera is such a unique advantage that we experienced with Max."
"We absolutely loved the content and could not have found a better person to represent our brand values."
FITNESS, HEALTH & WELLNESS
Beeya | Educational
Asics | Workout
FP Movement | Lifestyle
Outdoor Voices | Workout
FASHION & ACCESSORIES
Banana Republic | Try-On
Rothy's | VO Try-On
Acne Studios | Lifestyle
Banana Republic | Try-On
TRAVEL & LIFESTYLE
Frank & Eileen | Vlog
Banana Republic | Lifestyle
Dudley Market | Best of LA
Bobbi Rocco | CDMX
WHY CREATE UGC?
UGC-based ads get 4x higher click-through rates
4x
79%
of people say UGC highly impacts their purchasing decisions.
of consumers find user-generated content helpful and believe what existing customers say about the brands rather than promo emails and general brand ads
92%
CLIENT FEEDBACK
"You were professional, creative and executed beautifully. We felt like you were as intentional with our image as you are with your brand."
"You are selective so people trust you and it's an honor for our brand to be associated with you."
"Maxine helps elevate anything she works on, she’s a storyteller by nature."
"We are so happy that your content helps more customers experience products they now love."
"Hiring a creator who has the knowledge of being in front of AND behind the camera is such a unique advantage that we experienced with Max."
"We absolutely loved the content and could not have found a better person to represent our brand values."
BEAUTY, HAIR & MAKEUP
Blue Lagoon | Campaign
Air Company | Campaign
Summer Fridays | Event
Vacation Inc. | Unboxing
TRAVEL & LIFESTYLE
Frank & Eileen | Vlog
Banana Republic | Lifestyle
J.J. Gray | Lifestyle
Bobbi Rocco | CDMX
FITNESS, HEALTH & WELLNESS
Beeya | Educational
Asics | Workout
FP Movement | Lifestyle
Outdoor Voices | Workout
FASHION & ACCESSORIES
Banana Republic | Try-On
Rothy's | VO Try-On
Acne Studios | Lifestyle
Banana Republic | Try-On
TOP PERFORMING ADS
Try-on
Motivational Voiceover
POV
Try on haul